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Rubelia Pure

The new Rubelia Pure hair dye combines a gentle formula in combination with the innovative Bond Re-Plex 3-step technology for extra hair protection.

Rubelia Pure is a hair dye that does not contain the dyes paraphenylenediamine, resorcinol, alpha naphthol, and mineral oils. It is very suitable for people with sensitive skin and scalp, prone to allergic reactions (compared to standard hair dyes). The absence of ammonia, SLS and persulphates reduces the likelihood of hair drying and damage. The hair dye is particularly suitable for dry and very treated hair. For softer, healthier and more elastic hair, the formula is enriched with jojoba, wheat germ, soy and keratin.

For even more beautiful results, use the new innovative Bond Re-Plex technology in three steps. It is a complex of amino acids and silk proteins, which are added to the dyeing process for extra hair protection. These proteins make sure that your hair remains vibrant and brilliant. The Bond Re-Plex system protects the micro and macro bonds in the hair structure, which become particularly vulnerable during dyeing. This often leads to dry and brittle hair. That's why Rubelia offers a new innovative solution - the Bond Re-Plex Active Defense for extra hair protection during dyeing, Bond Re-Plex Active Booster to seal the result after dyeing and Bond Re-Plex Active Regenration for a long-lasting result.